Travel agents in the U.S. typically earn between $25,000 and more than $100,000 per year, depending on experience, niche, and business model. Independent agents starting with host agencies average around $44,000, while mid-career professionals often earn $66,000–$79,000. Franchise owners and top-performing advisors can exceed six figures, especially when supported by training and strong supplier relationships.
If you’re considering this career, it’s important to understand how travel agents earn money, what influences income, and how to maximize your potential.
Earnings vary depending on whether a travel advisor works independently, with a host agency, or as a franchise owner.
Independent and hosted travel agents usually fall into mid-range salary levels. Salary.com places the average annual income for U.S. travel agents around $57,851, with most earning between $49,935 and $67,595. Glassdoor reports a similar average at $62,374 per year, with higher ranges for experienced professionals.
Franchise owners, on the other hand, often report significantly higher income potential. Host Agency Reviews notes that full-time franchise owners leveraging structured training, supplier relationships, and marketing support frequently earn $80,000+ annually, with many surpassing six figures.
A major reason for this success is that a Cruise Planners franchise is a turnkey travel business. Unlike independent owners who must invest heavily in website development, social media, digital marketing, and booking technology, Cruise Planners provides these tools upfront. Franchisees don’t have to worry about out-of-pocket costs for essential business operations like mail marketing campaigns, client management systems, or advanced reservation tracking. This built-in infrastructure allows new advisors to focus on growing sales instead of building systems from scratch.
If you’re interested in this path, see how STAR University helps entrepreneurs become a certified travel agent through a proven franchise model.
Unlike traditional salaried jobs, most travel agents earn through a mix of commissions and fees.
This performance-based model means income grows as you build your client base. For more context, explore what a travel agent does day to day.
Several variables affect how much a travel agent makes:
One of the biggest factors in travel agent income is the business model. Advisors who join hosted agencies often start with lower earnings, since commissions are shared, but they gain immediate access to suppliers, systems, and training programs. Independent advisors and luxury travel advisors can command higher fees, especially when specializing in high-end trips with VIP perks such as private tours or concierge services.
Franchise owners operate differently. Because they run a turnkey business with partner hotels, strong supplier relationships, and built-in technology, they can scale faster. Cruise Planners franchisees, for example, avoid out-of-pocket costs for digital marketing, travel booking systems, and customer service platforms, allowing them to focus on sales and client satisfaction. This structure often translates into stronger earning potential compared to independents who must build everything from scratch.
Your career path has a direct impact on income:
For those motivated by entrepreneurship, check out how to turn your passion for travel into a profitable career.
Beyond experience and business model, other industry variables can influence how much a travel agent earns.
Taken together, these factors demonstrate why income potential varies so widely. Advisors who diversify revenue streams, stay compliant with regulations, and focus on client relationships are often the ones who see steady growth year after year.
While not required, certification enhances credibility and can increase earnings. Suppliers often prioritize certified agents when offering higher commissions.
Certification not only improves skills but also builds client trust. Learn more about the benefits of becoming a certified travel agent.
So, is it worth it? For many, the answer is yes. While starting salaries may be modest, experienced agents and franchise owners who build strong client bases can earn a substantial income. Add in travel perks, flexibility, and independence, and the career offers rewards beyond just the paycheck.
Travel agents can earn anywhere from entry-level salaries of $25,000 to more than $100,000 a year, depending on experience, specialization, and business model. Franchise owners and niche experts often have the highest earning potential, thanks to structured support and strong supplier recognition.
If you’re serious about this path, start by reviewing how to become a travel agent for a step-by-step guide. When you’re ready to launch with confidence, the STAR University certification program provides training, tools, and a proven franchise model to help you succeed.